When my wife and I had a half hour to relax together over coffee, sure, we Starbucked with the best of them. What's that? You don't buy in? Good for you, but we don't attend services there because it's hip to do so.
The taste of the coffee is full and rich, sweet as opposed to sour, is smooth and hot and rewarding -- and it is that way every time. The corporation makes sure it is, because they do things like pouring out a shot of espresso that has been sitting for (wait for it) 11 seconds. Death by consistency.
I don't know how they do it, but the employees are also very, very consistent in their vibe. ... I once drove through a Dairy Queen at 9:57 p.m. and they'd turned the lights off three minutes early. I sat there, confused, and a kid barked through the intercom, "You can sit there all night if you want to, but we won't be open." True story. At fast food joints, often the kids don't like seeing you walk up. At Starbucks, the baristas (some how, some way) maintain their genuine gladness at seeing you.
The environment is all "model home" -- clean, uncluttered, impressionistic, warm and inviting. Your brain purrs as you walk in.
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